My name is Sacha Salbert, and I’m currently in my second year of graphic design at Intuit Lab. My interest in design started during a particular period. During the Covid lockdown, I simply wanted a stylish profile, like the ones I saw on YouTube. While looking for ways to do this, I discovered a software called Photoshop. At that time, resources were limited compared to today. There were hardly any complete tutorials in French, and most of the available content was in English. You really had to learn on your own and experiment to make progress.

For almost two years, I spent nearly every day on Photoshop. Every new project and every experiment was an incredible discovery. This process of self-learning made me realize that design was not just a hobby. It had become a true passion.

To turn this passion into a career, I decided to pursue a Bac Pro AMA, which I obtained, while exploring options for higher education. I discovered several schools and applied through the national platform Parcoursup. Alongside Parcoursup, I discovered Intuit Lab, and even though I was accepted into several schools through Parcoursup, including Les Gobelins, I felt a particular connection with Intuit Lab. That is where I decided to continue my studies.

Today, I’m still fully immersed in the world of design. At first, my goal was simply to become a graphic designer, but my ambition has grown with my experience and projects. I want to create my own studio and become an international art director, and for over a year now, I’ve been working every day to make this a reality.

This site, ©MadeByKeaz_PERSONAL_ARCHIVE, reflects this journey from a personal perspective. Unlike ©Studio Keaz, which is my professional studio with a visual identity, artistic direction, and specific goals, this new site is my free space. Here, I can archive personal projects, experiment without constraints, and keep a record of my creations from my own point of view.

There are no color codes and no design guidelines to follow. It is simply me, my pseudonym MadeByKeaz, and my personal archive. The goal of this site is clear. It separates the personal from the professional, shows the evolution of my practice, and shares a more intimate side of my graphic universe, while I continue to work toward my ambition of becoming an international art director.